Finance and Gen Z -UX case study

How this started…

Planing it out

Creating a Hypothesis

  • The investing sector like stock market and mutual funds. It can be teaching the various ways of analysing the market. Also studying about the different stocks and mutual funds available to the people. The different ways of trading and how to do it.
  • It can also be about the general practices about personal finances. In this it will cover the banking practices such as opening a bank account, registering for a debit/credit card. Tit will also have the details about loans and different schemes that the government and bank has for them.
  • Going more into personal finances, there is an option about the information on the budgeting and monitoring of the daily expenses. By teaching about the various methods of saving from the smallest of the amount they receive. Also, they will be able to keep track of their spendings.

Assumptions I made

  • There are many students who get pocket money on a monthly basis to handle their daily expenses.
  • At later stages, they would also be earning a small amount of money through internships and stuff as they get close to graduating.
  • This money is often spent without any accounting, which makes for poor money handling.
  • They often get money in between the month if they are short on it.
  • The daily transactions of these users are small amounts (food, petrol, bus ticket) added with some of the more expensive ones (like shopping in a mall, movie tickets)
  • But as they are going to be graduated they do seek some amount of financial help for their money, to build good habits for the future and also make note of overspending.
  • Here they lack even the basis of the financial world, or they have misconceptions regarding it.
  • Which makes them shy away from adapting to better practices in this field.
  • Many do wish to do something about this, but are short on knowledge and guidance.
  • They mainly use online medium to pay regularly and wherever possible (majorly in cities).
  • Also, they are more comfortable with a phone rather than a desktop for such applications.


  • How might we make the students more aware of the financial field?
  • How might we encourage them to save?
  • How might we monitor their daily expenditure?
  • The users can be willing to share their success of saving which can be done through social media with direct sharing option.
  • Also, the user will be given an option to post their success on the app itself (like Facebook feeds or Instagram stories).
  • The manual writing option can be replaced with a category selection system.
  • There can be a referral system to the app.
  • Adding an option to make the user a record the money they lend or owe to someone.
  • Giving them a cause to save money(ex. to purchase an accessory at the end of t month)
  • Rewarding system for the goal completion at end of the month (ex. a promo code)
  • The apps like split wise and kab banega crorepati were also suggested for looking at the existing products.

Gaps that were identified

  • What generally drives the user to star saving of their money.
  • How much is the use of UPI mode of payment among the users.
  • Will the user like to have a cause based saving system.
  • Are the user willing to share their successful goals with others.
  • Do they want to get information through videos or written articles?
  • Would the user like to save on a yearly basis.
  • The amount they receive very month is how big
  • Is remembering the owed or lend money an issue.
  • Is The referral link system relevant to the users.
  • Would these many options in the same app be confusing to the user.
  • The daily spending habits of the users.
  • How financially educated they are?

In search of data

Creating a survey

About the card sorting scenario…

As the user started doing the card sort by themselves, it proved out to be very difficult for them to understand and practice the concept of the whole process.

So I added more to the instructions and also provided them with an example, but it still was quite difficult for them. So there, the card sorting did not work out as planned.

And as the process needs much more than the number of people I planned to interview I could not conduct the card sort for the one on one interview as that data would be very small in amount to analyse and validate any assumptions or the hypothesis made by me.

Talking to the users

questions asked

  1. How is your approach to remember lend and owed money?
  2. What is your monthly budget generally?
  3. If you do add up, how much generally?
  4. How do you feel about having goal/ rearward for saving?
  5. How do you feel about sharing your completed goal with your friends?
  6. Would a monthly goal or a yearly goal more suitable?
  7. How do you feel about the expenses you make?
  8. How do you approach saving money?
  9. What would you say take the biggest amount of money in the budget?
  10. What do you feel about the amount of knowledge you possess in the finances?
  11. What has been your approach to this Field?
  12. Would you want to dive deeper?
  13. What is your approach towards tracking your expenses?
  14. Do you get more receipts of the things you spend on?

The outcome of the interviews

After the user interviews

Grouping the users

what are the existing services


  1. The content is highly Layman-friendly and interesting.
  2. The App version of content delivery uses bite-sized card lessons which are easy to consume.
  3. They begin with the basics and provide very practical examples.
  4. The end-of-the-section Quizzes help in revision.
  5. It’s free!


My ideas

  1. The information can be given in both the video and article forms as it was conformied in the survey too.
  2. The user can track there completeion status of any of the subject to keep record.
  3. The information is presented in small digestable amounts on cards to the users.
  4. They will also be able to chat with an expert for advice they can trust.

How will it work

The look

The working prototype

Future plans

  1. I want to conduct more user interviews for the purpose of more user information and also conduct testing with the users.
  2. create a page for the expert so, the user can know more about them and feels at ease talking the advice.
  3. Also look more into other similar services to get to know this industry and the way it works even more.
  4. A virtual stimulation of an investment strategy or the stock market can be instilled in the application to make the learning even more practical.




UI/UX designer and a student

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Ayushi Dorle

Ayushi Dorle

UI/UX designer and a student

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